Global China Academy

Dear colleagues and friends,

As the Year of the Snake 2025 slithers forward, we are delighted to take this opportunity to update you on our situation and activities.        

Following the comprehensive report on Special Edition for the 10th GCA Anniversary (2013–2023) we have updated Global China Academy’s brochure to highlight A Decade of Achievement to be Associate Member of the Academy of Social Sciences Since 2014 and celebrating the 10^th anniversary of the Global Century Press (GCP, UK Company No.: 08892970).

The year 2024 marks the beginning of GCA 2.0, with changes in governance structure and policy development as key priorities. These initiatives lay the foundation for GCA’s future decades. This Annual Report is based on information from the GCA Trustees’ Annual Return Report to the Charity Commission (1st April 2023 to 31st March 2024) and the GCA Fellows’ first half-year Newsletter for 2024. This Annual Report also serves as the second half-year Newsletter. Please follow the links to read more details.

1. Global China Academy
2. Global China Academy Fellowship
3. Global Century Press 
4. The 9th Global China Dialogue 

Click here to download 2024 report.

• Click here to visit 2023 report (Special Edition for the 10th GCA Anniversary: 2013–2023). Download report.
• Click here to visit the Chinese New Year Greetings and the GCA Annual Report for the year 2021–2022. Download report.
• Click here to visit the Chinese New Year Greetings for 2022.
• Click here to visit Chinese New Year Greetings and the GCA Annual Report for the year 2020–2021. Download report.
• Click here to visit Chinese New Year Greetings and the GCI Annual Report for the year 2019–2020. Download report.
• Click here to visit Chinese New Year Greetings and the GCI Annual Report for 2018–2019. Download report.
• Click here to visit Chinese New Year Greetings and the GCI Annual Report for 2017–2018. Download report.
• Click here to visit Chinese New Year Greetings and the GCI Annual Report 2016–2017. Download report.
• Click here to visit Chinese New Year Greetings and the CCPN Global Annual Report for 2015–2016. Download report.
• Click here to visit Chinese New Year Greetings and the CCPN Global Annual Report for 2014–2015. Download report.
• Click here to visit Chinese New Year Greetings and the CCPN Global Annual Report for 2013–2014. Download report.

Note: The early greeting newsletters and annual reports contain a large number of web links to the old website. These will be available after being updated.    

The GCA Fellows Awarding Ceremony took place during the Closing Session of the 9th Global China Dialogue on 29th November. The session was chaired by Professor WANG Xin, Associate Fellow of the Global China Academy, Head of the Department of Communication at the College of Arts and Media, and Director of the Research Centre for Chinese Discourse and Global Communication at Tongji University. The Fellowship Awards Presentation was followed by a brief introduction to the Global China Academy (GCA) and its Fellowship system by Professor Xiangqun Chang FRSA FGCA, President of the Global China Academy, UK.

All Fellows, Associate Fellows, and representatives of Institutional Fellows in China were invited onstage to witness the conferral of honours upon the 2024 Fellows. Among those present as witnesses were existing Fellows (listed in alphabetical order): BING Zheng, Xiangqun Chang, GU Yueguo, HAO Shiyuan, LI Linxue, Tony McEnery, XIE Lizhong, ZHANG Xiaodong, and ZHU Guanglei, as well as Associate Fellows Gavin Brookes, QIAN Yufang, and WANG Xin. Representatives of Institutional Fellows also attended from the College of Arts and Media, Tongji University (China); the Centre for Corpus Approaches to Social Science, Lancaster University (UK); Global Century Press (UK); and the Institute of Linguistics, Sun Yat-sen University (China).

Professor HAO Shiyuan FGCA, Academician and former Assistant President of the Chinese Academy of Social Sciences (CASS), presented Fellowship awards to the newly elected GCA Fellows, Associate Fellows and Institutional Fellow based in China, including Hong Kong.

GCA Fellows:

Professor LI Yang (left), recipient of GCA Fellowship. He is Academician of the Chinese Academy of Social Sciences and Academician of the International Eurasian Academy of Sciences, as well as a former Vice President of the Chinese Academy of Social Sciences.

Professor Shuhua Zhou (right), recipient of GCA Fellowship. He is Chair Professor at City University of Hong Kong and a Fellow of the International Communication Association (ICA); former President of the Chinese Communication Association (CCA, 2017-2019) and Vice Chair of the Asia-Pacific Communication Alliance (ACPC, 2018-2025). 

Associate Fellow and representative of Institutional Fellow (right):

Professor LI Boyi (left), recipient of GCA Associate Fellowship. He is Secretary of the GCA Chinese Council, is a Professor of Management at the School of Business Administration, Nanjing University of Finance and Economics. He was formerly a Fellow in the Information Systems and Innovation Group at the London School of Economics and Political Science (LSE).

Professor QIAN Yufang (right) attended as a representative to receive the certificate for the GCA Institutional Fellowship, which she led. She is an Associate Fellow of the Global China Academy and a Professor at the School of Foreign Languages, Zhejiang Gongshang University. She is also the Director of the Institute of Corpus Linguistics and Discourse Studies (ICLDS), which has been recognized as an Institutional Fellow.

The photo below shows the ICLDS team joining her to receive the honour.

Professor XIE Lizhong FGCA, Chinese President of the Global China Academy, former Head of the Department of Sociology at Peking University, and former Vice-President of the China Sociological Association (CSA), presented Fellowship awards to the newly elected GCA Fellows, Associate Fellows, and Institutional Fellows based overseas.

Professor Madeline Carr, recipient of GCA Fellowship, is Professor of Global Politics and Cybersecurity at University College London, as well as Co-Director of the interdisciplinary Centre for Doctoral Training in Cybersecurity and Deputy Director of the REPHRAIN Protecting Citizens Online research hub.

Mr Ian Stafford, recipient of GCA Fellowship, is founder of the UK’s first internet sports magazine, Sportsvibe, and The Sporting Club. He is a multiple award-winning British sportswriter, journalist, and broadcaster, has published 23 books, with his works widely circulated not only in the UK but also in countries like the USA, Canada, Australia, and South Africa. 

• Dr Niall Curry FRSA SFHEA (left), recipient of the GCA Associate Fellowship, Senior Lecturer in TESOL and Applied Linguistics within the Department of Languages, Information, and Communications at Manchester Metropolitan University, UK
• Mr. Ed Holroyd-Pearce (right), recipient of the GCA Associate Fellowship, is the co-founder and president of Virtual Internships in the UK. He has a rich background in the intersections of education, technology, entrepreneurship, and Asia.

Mr. Ian Stafford attended as a representative to receive the certificate for the GCA Institutional Fellowship on behalf of The Sporting Club, which he founded.

All the existing and newly awarded GCA Fellows, Associate Fellows, and representatives of Institutional Fellows gathered on the stage to celebrate their achievements and witness the formal conferral of honours, reinforcing the spirit of academic excellence and collaboration.

Awarding Fellowships on significant occasions helps showcase the remarkable achievements and academic authority of the recipients, enhances the influence and reputation of the academic institution, inspires future scholars to pursue excellence, and fosters broader societal appreciation and support for academic research.

Afterwards, a dinner was held at the Kingswell Hotel Tongji to celebrate the 9th Global China Dialogue, recognize the newly awarded GCA Fellowships, and provide an opportunity for absent speakers to share their views on the theme of GCD9: Global Governance for AI.

The newly awarded GCA Fellow, Ian Stafford, chaired the entire dinner session. We appreciated the professional chairship of this multiple award-winning British sportswriter, journalist, broadcaster, and event host. Kai Liang, Event Officer at Global China Academy and Director of Business Development at MEL Science, UK, served as the interpreter, demonstrating exceptional clarity and fluency in facilitating communication. Their contributions ensured a smooth and enjoyable evening for all attendees. The event fostered a lively and engaging atmosphere, strengthening connections among participants.

The newly awarded GCA Fellow, Professor LI Yang (top), expressed that it is a lifelong honour to become a GCA Fellow. From a social scientific perspective, he reviewed global development historically in three stages and discussed its evolving trends. His insights enriched the evening, adding a thought-provoking dimension to the celebration. 

The GCA Life Fellow, Professor ZHU Guanglei (bottom), expressed his happiness at seeing the growing number of GCA Fellowships and the steady development of GCA. He encouraged academics from universities to contribute by utilizing GCA’s platform to advocate for their research, promote scholarly exchange, and facilitate the implementation of research findings for the betterment of society.

Professor CHEN Qiwei (left), Director of the Yangtze River Delta Fintech Research Institute at East China Normal University, leads a high-level think tank and a specialized platform integrating industry, academia, and research in the field of fintech. He is also the founder of the Asian Business School and Zhengjing Academy, as well as Asia Business Group and Asia Business Capital. Instead of briefly presenting his work, Empowering the Integration of Finance and the Real Economy in the AI Era, he left the PPT with us and shared his experiences across different fields, from academia to business and vice versa, both domestically and globally.

Dr Yuan Cheng (right), Trustee of the Board of Trustees, Global China Academy, is the Chair of Russell Reynolds Associates Greater China. She received her DPhil in Sociology from the University of Oxford. As a leadership advisor, she guides clients on senior-level leadership advisory assignments across industries and geographies, overseeing Russell Reynolds Associates’ operations in Beijing, Shanghai, Shenzhen, and Hong Kong. Two days before GCD9, she contracted a viral infection and lost her voice. Given the circumstances, the GCD9 Organising Committee decided to play her previously recorded video at the event, as its content remained highly meaningful and relevant to a diverse audience. In her speech, she emphasized that we are living in an extraordinary era marked by unprecedented environmental and geopolitical challenges. She stressed the urgent need for globally minded leaders who prioritize international collaboration and cross-cultural communication.

As with previous Global China Dialogue forums (GCDs) and other events worldwide, there have always been various reasons preventing invited speakers from attending, and GCD9 was no exception. To ensure that participants could still benefit from their insights, we decided to retain the titles and abstracts of absent speakers’ talks in our Programme Handbook, play their short video messages during dinner, and post their speech notes online. This approach aimed to maximize the value of the GCD9 experience for all attendees. We took these steps not only to acknowledge the valuable contributions of absent speakers but also to utilize our platform to disseminate their work and amplify its impact.

Professor Patrick Baert (top left), Professor of Social Theory at the University of Cambridge and a Fellow of Selwyn College, Cambridge, UK: ‘There is already a considerable amount of interdisciplinary research available on the impact of artificial intelligence on various aspects of society, from education to work. Personally, I am interested in some of the broader, more philosophical issues related to AI, particularly those concerning agency and authorship. For many centuries, across different cultures, we have been accustomed to the notion of a fixed subject—a human creator who is responsible for artistic, scientific, or literary works, and we have generally believed that the human agent behind these products could be clearly identified. However, this has not always been the case. In the past, human agency was often considered insignificant because religious or divine creative forces were seen as overriding everything else. For instance, the name of a painter was once regarded as unimportant, as their work was believed to be intimately connected with the sacred. Yet for centuries, we have operated under the assumption that we can reliably trace a human subject behind creative products. While some poststructuralist philosophers have questioned this notion, in practical terms, the idea of human authorship has remained largely unchallenged—until now. With the rapid advancements in AI, we are no longer able to identify a fixed subject in the way we once did. AI-generated art, AI-assisted scientific discoveries, and AI-supported writing all demonstrate how quickly our deep-seated assumptions about authorship and agency are being questioned. This shift has enormous implications—not only legal but also broader societal ramifications, fundamentally altering our understanding of creativity, ownership, and human identity in the age of artificial intelligence.’ 

Professor LIU Shaojie (top right), former Director of the Center for Sociological Theory and Methodology at Renmin University of China; Chair Professor at the School of Social and Political Sciences at Anhui University, China: ‘The advancements in intelligence, digitization, and networked technologies have profoundly impacted human society, particularly in China, leading to complex social transformations. From a sociological perspective, one of the key topics for current study should be the differentiation and conflict of representations in an intelligent society. The study of representations has a long intellectual tradition. Over two hundred years ago, Schopenhauer stated that “the world is our representation,” emphasizing individual representations shaped by will. Over a hundred years ago, Durkheim, from the perspective of social integration and solidarity, argued for the importance of collective representations. More recently, Mark Zuckerberg, from the perspective of digitization, artificial intelligence, and networking, has argued that digital representations can create an entirely new world—the Metaverse. These developments are widely acknowledged as profound and deeply impactful, marking significant transformations in our understanding of representation. I believe that representations directly govern human social behaviour. In the era of AI and digital technologies, representations have become exceedingly complex. Not only have individual, collective, and societal representations developed intricate interrelations, but other forms of representations—such as corporate, market, group, organizational, community, and governmental representations—are also interwoven, leading to numerous contradictions and complex conflicts. Since representations shape social behaviour, especially at the grassroots level, their governing role should not be underestimated. Their impact on social order, social integration, and stability presents highly complex challenges. Therefore, I believe that sociology should engage in deeper research in this field, integrating theoretical insights with contemporary transformations. I am confident that such research will yield valuable results and contribute to our understanding of these ongoing societal shifts. This is my humble reflection.’ 

Professor Martin Lockett (bottom left),  professor in the Department of International Business and Management, former Dean of the Faculty of Business at the University of Nottingham Ningbo China: ‘AI is, of course, a hot topic with significant implications for business. However, it is also at what Gartner refers to as the “peak of inflated expectations” in its hype cycle model. A year or two ago, the Metaverse was widely discussed, but today, interest has significantly quieted down. We must take a realistic approach to AI, recognizing both its capabilities and limitations while identifying the best opportunities to create maximum benefits for business and society. For example, AI can help bridge language barriers, facilitate the transfer of expertise across disciplines, and, most importantly, when combined with human expertise, assist in identifying key issues, developing creative opportunities, analyzing trends, and enhancing communication clarity. This holds great potential for international business, as it enables clearer and more precise interactions. In my field of education, AI can provide personalized support for students, simulate real-world international business environments, and offer faster and more extensive feedback. However, we must also work together to address the key challenges AI presents, such as intellectual property rights, legal responsibility, and the ethical use of AI, ensuring transparency for users and maintaining high-quality data and training. Addressing these challenges requires a combination of creative thinking, personal responsibility, and cross-border collaboration. In conclusion, I am confident that you will explore these issues in greater depth during the conference.’

Professor YU Guoming (bottom right), Director of the Academic Committee of the School of Journalism and Communication and leads the Communication Innovation and Future Media Laboratory at Beijing Normal University, China: ‘I want to take this opportunity to share a simple yet fundamental perspective: any communication process, including international communication, must focus on four key communication nodes to be truly effective. The first key node is information accessibility—ensuring that information reaches the intended audience. This is essentially about channel alignment. In today’s complex media landscape, people rely on diverse channels to access information. If we want to convey a specific idea, viewpoint, or message to an audience, it must be aligned with the channels they use. Only by matching our communication channels with those of our audience can we ensure that our message reaches them. Once information reaches the audience, the second key issue is engagement—ensuring that people want to continue reading or watching. This is about relationship alignment. The content must resonate emotionally, align with the audience’s interests, and connect with their social relationships, personal benefits, or emotional experiences. Only when there is such a connection can the message hold their attention and create psychological resonance. This is similar to the concept of “trigger points” in advertising, where content must be designed to capture and sustain interest. After securing engagement, the third challenge is content decoding—ensuring that the audience understands the message. Communication is essentially an encoding and decoding process. When we create content, we encode it with meaning, while the audience deciphers it through their knowledge, information, and cultural background. If these backgrounds are not sufficiently considered during encoding, the audience may misinterpret the message, leading to cultural discounting or cognitive bias. Thus, cultural alignment is crucial to ensure that the audience can accurately reconstruct the intended meaning. Finally, even if people receive, engage with, and understand the content, there remains the fourth and ultimate challenge: value alignment. Effective communication must align with the practical, real-world concerns of society. When a message resonates with people’s values and is validated through their lived experiences, it becomes truly meaningful and useful. This is the only way communication can achieve its full impact—guiding beliefs, influencing practices, and driving meaningful action. In conclusion, for any communication process to be effective, it must successfully address these four alignment challenges: channel alignment (ensuring accessibility), relationship alignment (sustaining engagement), cultural alignment (ensuring comprehension), and value alignment (driving real-world impact). Only by addressing these four key nodes can we achieve deep and effective communication. Therefore, these factors should be carefully considered in both communication strategy and execution.’

The GCA Fellows Awarding Ceremony was held on 29th November as part of the Closing Session of the 9th Global China Dialogue (GCD9), celebrating the achievements of newly appointed GCA Fellows, Associate Fellows, and Institutional Fellows. The event was chaired by Professor WANG Xin, with Professor Xiangqun Chang providing an overview of the GCA Fellowship system. Professors HAO Shiyuan and XIE Lizhong presented Fellowship awards to distinguished scholars from China, Hong Kong, and overseas, including Professor LI Yang (CASS), Professor Shuhua Zhou (City University of Hong Kong), Professor Madeline Carr (UCL), and sports journalist Ian Stafford.

A celebratory dinner at Kingswell Hotel Tongji, chaired by Ian Stafford with Kai Liang as interpreter, provided an opportunity for further engagement. Professor LI Yang reflected on global historical development, while Professor ZHU Guanglei highlighted the steady expansion of GCA Fellowships. Professor CHEN Qiwei shared insights into his fintech research and his interdisciplinary experiences bridging academia and business.

Several scholars delivered pre-recorded speeches, including Dr. Yuan Cheng on global leadership, Professor Patrick Baert (Cambridge) on AI’s impact on authorship, Professor LIU Shaojie on digital representations in AI-driven societies, and Professor Martin Lockett on AI in business and education. Professor YU Guoming emphasized the importance of four key communication nodes: channel, relationship, cultural, and value alignment.

The event reinforced GCA’s role in fostering academic excellence, promoting global collaboration, and advancing discussions on AI governance.

• Click here to visit GCA Fellowship section. 
• Click here to learn more about the 9th Global China Dialogue was successfully held in Shanghai.
• Click here to visit the 9th GCD webpage. 

The 9th Global China Dialogue is scheduled to take place on November 29, 2024, at Tongji University in Shanghai. This marks the first time the forum will be held in China, following the first eight sessions hosted at the British Academy in the UK.

According to the 2024 QS World University Rankings by Subject, Tongji University ranks first in China in the field of Data Science. The Shanghai Collaborative Innovation Center of Al Social Governance, based at Tongji University’s School of Law, will assist the College of Arts and Media in organizing this year’s Global China Dialogue. The theme of this dialogue is ‘AI and Global Society: Building, Governance, Communication’, which builds upon Tongji University’s existing strengths in AI research and incorporates global, societal, and media perspectives.

Adding ‘and the First International Forum on Cross-Media Intelligent Communication’ after ‘the 9th Global China Dialogue’ aims to enrich and deepen the theme of this event. Leveraging the high-level platform of ‘the 9th Global China Dialogue’, this addition incorporates perspectives on cross-media and intelligent communication to foster multidimensional discussions on global social governance and communication. It is expected to attract greater participation from both academia and industry, promote the integration of academic insights and practical applications and enhance the impact of the dialogue’s outcomes in the fields of international business and communication.

GCD IX and the First International Forum on Cross-Media Intelligent Communication will feature a series of diverse panels and discussions, bringing together experts from academia, technology, policy and business sectors. These panels will explore AI’s transformative role in various domains, including healthcare, the economy, ethics and international collaboration. The event will emphasize the ethical implications of AI, the importance of data privacy and the crucial balance between innovation and regulation. GCD IX will include the following four panels:

• Panel 1: Ethical Frameworks and Accountability in Artificial Intelligence
• Panel 2: Artificial Intelligence in Society Building and Governance
• Panel 3: Global Shifts in Perceptions and Attitudes in the AI Era
• Panel 4: Applications of Artificial Intelligence in Health, Media and Communication

The ‘Photo Report’ below will include links for viewing or downloading almost all the speech notes or PowerPoint presentations from the GCD9.

Friday, 08:30-17:00, 29 November 2023 at Tongji University  

Opening session

Greetings 

Chair: Professor LI Linxue FGCA, Dean of College of Arts and Media, Tongji University, China (left)

Speakers (from left to right):

• Professor ZHAO Qizheng, Dean of the School of Journalism at Renmin University of China, former Director of the State Council Information Office, and former Vice Mayor of Shanghai, China
• Professor Lü Peiming, Executive Vice President of Tongji University in China
• Professor WANG Lei, Professor at the School of Electronics and Information Engineering, Tongji University; Council Member of the Chinese Association for Artificial Intelligence; Secretary-General of the Shanghai Artificial Intelligence Society
• Professor Xiangqun Chang FRSA FGCA, President of Global China Academy; Honorary Professor of University College London (2015–20), UK

The photos below illustrate keynote speeches, panel discussions, and closing remarks at the 9th Global China Dialogue (GCD9). As in previous GCDs, the Closing Session includes a variety of functions, such as book launches. In this case, it features the Presentation of Certificates to GCA Fellows and the Presentation of the Young Scholars’ Paper Award, recognizing outstanding contributions and academic excellence.

Additionally, the reception and/or dinner sessions not only serve as social gatherings but also include important functions, further contributing to the integrity of the GCDs. While these sessions have been regular components of past GCDs in the UK, this marks the first time they are being hosted in China—a significant milestone that fosters deeper engagement among participants, facilitates cross-cultural academic exchange, and strengthens professional networks in a new context.

All presentation materials and related information will be added to each presentation for download, ensuring comprehensive documentation and accessibility for participants and stakeholders.

Keynotes speeches

AI, Ethics and the Humanities in the UK, Professor Tony McEnery, Chair of Global China Academy Council; Distinguished Professor at Lancaster University, UK [pre-recorded]

Judicial Reform in China in the Age of Artificial Intelligence: The Contest between Justice and Efficiency, Professor JIANG Huiling, Dean of the School of Law at Tongji University and Director of the Shanghai Collaborative Innovation Centre for AI Social Governance, China

Group photo at the end of the Opening session.

Panel I: Ethical Frameworks and Accountability in Artificial Intelligence

Chair: Professor LIN Sijie, Professor at the College of Environmental Science and Engineering; Deputy Director of the Graduate School, Tongji University, China

Plenary speakers (from left to right):

• Irresponsible AI: Deconstructing the Responsible AI Narrative, Professor Joe Burton, International Security, Department of Politics, Philosophy and Religion (PPR) at Lancaster University, UK [pre-recorded]
• Generative AI: Ethics, Reliability, and Representation, Dr Niall Curry FRSA SFHEA, Senior Lecturer in TESOL and Applied Linguistics within the Department of Languages, Information, and Communications at Manchester Metropolitan University, UK
• Auditing Work: Exploring the New York City Algorithmic Bias Audit Regime, Ms Lara Groves, Senior Researcher at the Ada Lovelace Institute, UK
• Smart Governance: Starting from the Logic of the ‘D-Industry’, Professor ZHANG Xiaodong FGCA and Non-Executive Chinese Chair of the Global China Academy in the UK; CEO of the Agile Think Tank; and Professor and former Director of the Innovation and Entrepreneurship Research Institute at Nanjing University of Finance and Economics, China

Panel II: Artificial Intelligence in Society Building and Governance

Chair: Professor LI Boyi, Secretary of GCA Chinese Council, Professor of Management, School of Business Administration, Nanjing University of Finance and Economics, China

Plenary speakers (from left to right):

• Governance in the Age of AI: Exploring New Paradigms, Mr Martin Garthwaite, Account Excellence Manager, Co-Chair of the Social Mobility Network PwC, UK
• The Wuxi Case of AI Empowering Modern Urban Governance, Mr HU Yi, Director of the Wuxi Municipal Data Bureau, China
• The Rise of Data-ism and the Digital Transformation of Urban Governance, Dr HUANG Hui, CEO of Shanghai Tianlv Software incorporated and the Honorary President of the Shanghai Information Society, and Mr DU Yichao, PhD Researcher at the Institute of Advanced Studies and Department of Anthropology at University College London, UK; Director of the Wuxi Institute of New Culture, China
• Ethical Evaluation and Governance of Generative AI (AIGC) Algorithms, Professor LI Benqian, Director and Distinguished Professor of the Institute of Intelligent Communication, Shanghai Jiao Tong University, China

Panel III: Global Shifts in Perceptions and Attitudes in the AI Era

Chair: Mr Kai Laing, Event Officer of Global China Academy; Director of Business Development of MEL Science, UK

Plenary speakers (from left to right)

• Under the radar? Examining the evaluation of foundation models, Mr Elliot Jones, Senior Researcher at the Ada Lovelace Institute, UK
• The Evolution and Logic of Western Attitudes and Perceptions of China over the Past 200 Years – Analysis Based on AI Large Models and Internet Archive Data, Professor GONG Weigang, Director of the Media Big Data Research Centre at the School of Sociology, Wuhan University, UK
• AI-Driven Workplace Transformation and the Skill Development of Graduates, Mr Ed Holroyd-Pearce, Co-Founder and President of Virtual Internships, UK
• Artificial Intelligence or Human Anchors? Audience Perception of News Broadcasting, Professor Shuhua Zhou, Distinguished Chair Professor of Media and Communication at City University of Hong Kong, China

Panel IV: AI Applications of Artificial Intelligence in Health, Media and Communication

Chair: Professor QIAN Yufang, Associate Fellow of the Global China Academy, Professor at the School of Foreign Languages, Zhejiang Gongshang University, and Director of the Corpus and Discourse Research Institute, China

Plenary speakers (from left to right)

• The Multimodal Corpora of Gerontic Discourse in China: Theory and Practice, Professor GU Yueguo FGCA, Chief Expert of the Key Laboratory of Artificial Intelligence and Human Language, Beijing Foreign Studies University, China
• AI and Ideological Bias: A Case Study on Dementia Representation, Dr Gavin Brookes, Reader in Linguistics and a UKRI Future Leader Fellow with expertise in corpus linguistics, discourse analysis, and health communication at Lancaster University, UK
• AIGC and Human-Machine Symbiosis, Professor SHEN Yang, dual-appointed professor of School of Journalism and School of Artificial Intelligence, Director of the Metaverse Culture Lab and New Media Research Centre at Tsinghua University, China
• Cross-Media Art and Communication in the Age of Artificial Intelligence, Professor LI Linxue FGCA, Dean of College of Arts and Media, Director of Centre of Energy and Thermodynamic Architecture, Tongji University, China

Closing session

Chair: Professor WANG Xin (top left), Associate Fellow of Global China Academy, Head of Department of Communication, College of Arts and Media, Director of Research Centre for Chinese Discourse and Global Communication at Tongji University, China  

Closing remarks:

• Geopolitics and Global Governance of Artificial Intelligence: Lessons from the Past 40 Years, Professor Madeline Carr, Professor of Global Politics and Cybersecurity at University College London, UK
• The Cultural Theory of Globalization and the Advent of the Artificial Intelligence Era, Professor BING Zheng FGCA and Chinese Chair of Global China Academy Council, Former Vice-President of Jilin University, former Vice-President of Chinese Sociological Association, China

Presentation of certificates to GCA Fellows

Introduction of GCA and the Fellowships: Professor Xiangqun Chang FRSA FGCA, President of the Global China Academy, Honorary Professor of University College London (2015-20), UK. All existing GCA Fellows and Associate Fellows in China were on stage as witnesses

Presenter: Professor HAO Shiyuan FGCA, Academician and former Assistant President of the Chinese Academy of Social Sciences (CASS), presented Fellowship awards to the newly elected GCA Fellows, Associate Fellows and Institutional Fellow based in China, including Hong Kong.

Recipients: 

• Professor LI Yang (top left), recipient of GCA Fellowship. He is Academician of the Chinese Academy of Social Sciences and Academician of the International Eurasian Academy of Sciences, as well as a former Vice President of the Chinese Academy of Social Sciences.
• Professor Shuhua Zhou (top right), recipient of GCA Fellowship. He is Chair Professor at City University of Hong Kong and a Fellow of the International Communication Association (ICA); former President of the Chinese Communication Association (CCA, 2017-2019) and Vice Chair of the Asia-Pacific Communication Alliance (ACPC, 2018-2025). 
• Professor LI Boyi (bottom left), recipient of GCA Associate Fellowship. He is Secretary of the GCA Chinese Council, is a Professor of Management at the School of Business Administration, Nanjing University of Finance and Economics. He was formerly a Fellow in the Information Systems and Innovation Group at the London School of Economics and Political Science (LSE).
• Professor QIAN Yufang (bottom right) attended as a representative to receive the certificate for the GCA Institutional Fellowship, which she led. She is an Associate Fellow of the Global China Academy and a Professor at the School of Foreign Languages, Zhejiang Gongshang University. She is also the Director of the Institute of Corpus Linguistics and Discourse Studies (ICLDS), which has been recognized as an Institutional Fellow.

Presenter: Professor XIE Lizhong FGCA, Chinese President of the Global China Academy, former Head of the Department of Sociology at Peking University, and former Vice-President of the China Sociological Association (CSA), presented Fellowship awards to the newly elected GCA Fellows, Associate Fellows, and Institutional Fellows based overseas.

Recipients:

• Professor Madeline Carr (top left), recipient of GCA Fellowship, is Professor of Global Politics and Cybersecurity at University College London, as well as Co-Director of the interdisciplinary Centre for Doctoral Training in Cybersecurity and Deputy Director of the REPHRAIN Protecting Citizens Online research hub.
• Mr Ian Stafford (Top right), recipient of GCA Fellowship, is founder of the UK’s first internet sports magazine, Sportsvibe, and The Sporting Club. He is a multiple award-winning British sportswriter, journalist, and broadcaster, has published 23 books, with his works widely circulated not only in the UK but also in countries like the USA, Canada, Australia, and South Africa. He also attended as a representative to receive the certificate for the GCA Institutional Fellowship on behalf of The Sporting Club, which he founded.
• Dr Niall Curry FRSA SFHEA (bottom left), recipient of the GCA Associate Fellowship, Senior Lecturer in TESOL and Applied Linguistics within the Department of Languages, Information, and Communications at Manchester Metropolitan University, UK
• Mr. Ed Holroyd-Pearce (bottom right), recipient of the GCA Associate Fellowship, is the co-founder and president of Virtual Internships in the UK. He has a rich background in the intersections of education, technology, entrepreneurship, and Asia.

All the existing and newly awarded GCA Fellows, Associate Fellows, and representatives of Institutional Fellows gathered on the stage to celebrate their achievements and witness the formal conferral of honours, reinforcing the spirit of academic excellence and collaboration.

Presentation of the Young Scholars’ Paper Award

Presenters:

• Professor Xiangqun Chang (right) FRSA FGCA, President of Global China Academy; Honorary Professor of University College London (2015–20), UK
• Ms ZHANG Yanli (left), The Party Secretary of the College of Arts and Media at Tongji University, China

Recipients:

• The two Third Prize winners are on the left in the top left photo.
• The two Second Prize winners are on the right in the top right photo.
• The One First Prize winner is on the middle in the bottom left photo.
• The presenters with all the Prize winners in the bottom right photo.

For the first time, the Global China Dialogue (GCD) forums issued a call for papers to young scholars and awarded winners. All participants were invited to attend GCD9, and the winners were also invited to the dinner session. The selected papers are potentially to be published in relevant academic journals. This marks a significant step in fostering academic engagement, encouraging emerging researchers, and recognizing outstanding contributions in the field.

The photo above shows participants at the GCD9 venue. 

Dinner: Celebrating the Newly Awarded GCA Fellowships and the Conclusion of the 9th Global China Dialogue at Kingswell Hotel Tongji

The newly awarded GCA Fellow, Ian Stafford, chaired the entire dinner session. We appreciated the professional chairship of this multiple award-winning British sportswriter, journalist, broadcaster, and event host. Kai Liang, Event Officer at Global China Academy and Director of Business Development at MEL Science, UK, served as the interpreter, demonstrating exceptional clarity and fluency in facilitating communication. Their contributions ensured a smooth and enjoyable evening for all attendees. The event fostered a lively and engaging atmosphere, strengthening connections among participants.

The newly awarded GCA Fellow, Professor LI Yang (top), expressed that it is a lifelong honour to become a GCA Fellow. From a social scientific perspective, he reviewed global development historically in three stages and discussed its evolving trends. His insights enriched the evening, adding a thought-provoking dimension to the celebration. 

The GCA Life Fellow, Professor ZHU Guanglei (bottom), expressed his happiness at seeing the growing number of GCA Fellowships and the steady development of GCA. He encouraged academics from universities to contribute by utilizing GCA’s platform to advocate for their research, promote scholarly exchange, and facilitate the implementation of research findings for the betterment of society.

Other speakers, either present in person or absent, had their short video recordings with English and Chinese subtitles played. They are: 

• Professor CHEN Qiwei (top second right), Director of the Yangtze River Delta Fintech Research Institute at East China Normal University, leads a high-level think tank and a specialized platform integrating industry, academia, and research in the field of fintech 
• Dr Yuan Cheng (top right), Trustee of the Board of Trustees, Global China Academy, is the Chair of Russell Reynolds Associates Greater China.
• Professor Patrick Baert, Professor of Social Theory at the University of Cambridge and a Fellow of Selwyn College, Cambridge, UK
• Professor LIU Shaojie, former Director of the Centre for Sociological Theory and Methodology at Renmin University of China; Chair Professor at the School of Social and Political Sciences at Anhui University, China
• Professor Martin Lockett, former Dean of the Faculty of Business, professor in the Department of International Business and Management  at the University of Nottingham Ningbo China.
• Professor Yu Guoming, Director of the Academic Committee of the School of Journalism and Communication and leads the Communication Innovation and Future Media Laboratory at Beijing Normal University, China

Click here to read their videos transcriptions.   

The 9th Global China Dialogue was held at Tongji University in Shanghai on November 29, 2024, marking the first time the event was hosted in China. The theme of this year’s event was ‘AI and Global Society: Building, Governance, and Communication,’ and it featured the First International Forum on Cross-Media Intelligent Communication. The conference included four panel discussions covering AI ethics, society building, global shifts in perceptions, and applications in fields such as health and media.

Keynote speakers included Professor Tony McEnery and Professor Jiang Huiling. The event also recognized outstanding contributions through GCA Fellowships and the Young Scholars’ Paper Award, and for the first time in China, a dinner reception was held to foster cross-cultural exchanges. This dialogue provided a new platform for international collaboration, focusing on the role of AI in shaping global society and communication.

• Click here to visit the GCD9 Website.
• Click here to visit New Fellowships awarded in 2024

After celebrating the 10th anniversary of the founding of the Global China Academy (formerly CCPN Global and Global China Institute, 2013–2023), we have entered phase 2.0 starting in 2024. This also marks the 10th anniversary of becoming an Associate Member of the Academy of Social Sciences in 2014. We have updated brochures available in either A4 portrait or A5 landscape sizes in both English and Chinese. They include the following information:

• Global China Academy
• the GCA Fellowship
• the Global China Dialogues
• Global Century Press

Global China Academy: An Introduction

About Global China academy
Global China Academy (GCA) is a UK-based independent worldwide fellowship that encourages comprehensive studies on China in the social sciences and humanities. Taking language-based global or comparative perspectives, it aims to add to the sum of human knowledge. It also encourages participation in global society building and governance. All of this is achieved through the dissemination of academic research, knowledge transfer, social consultancy and public engagement.

• Our publishing subsidiary, Global Century Press (GCP, UK Company No.: 08892970) is the first independent publisher dedicated to publishing academic and popular books and journals bilingually in the social sciences and humanities, with a focus on China from global and comparative perspectives. 
• The Global China Dialogue (GCD) series is a high-end discourse platform facilitating communication between the Chinese and the rest of the world. 

Board of Trustees
GCA was formerly known as CCPN Global, founded in 2013 (Charity No. 1154640), and later as the Global China Academy (GCA). As a UK Charitable Incorporated Organisation (CIO, Charity No. 1198983), GCA is governed by a Board of Trustees consisting of the Chair (Maria Jaschok), Secretary, Treasurer, and members, who are responsible for running the organisation in accordance with charity law and our constitution. They also provide strategic oversight of the organisation, including taking the lead in implementing appropriate actions if any risks should occur. 

GCA Council
The GCA Council is composed of prominent individuals who have a keen interest in the study of China and the Chinese in a global context. The Council plays a vital role in advising and guiding the Academy’s development and beyond. It is active in a range of other ways, including the recruitment of new Fellows, contribution of articles to our journals, recommendation and submission of books for publication by Global Century Press, recommendation of themes and speakers for our Global China Dialogues, and in raising the Academy’s profile around the world.

• Council Chair Prof Tony McEnery FAcSS FRSA FGCA, Lancaster University, UK
• Chinese Council Chair: Prof BING Zheng FGCA, Jilin University,
  China 
• Non-Executive Chair, Prof Wei Li FBA FAcSS FRSA FGCA, IOE of University College London, UK
• Chinese Non-Executive Chair, Prof ZHANG Xiaodong FGCA, CEO of Agile Think Tank and Nanjing University of Finance & Economics, China
• President: Prof Xiangqun Chang FRSA FGCA, Global China Academy, UK
• Chinese President: Prof XIE Lizhong FGCA, Peking Uinversity, China
• Vice-President (Fellowship), Prof Peter Schröder, University College London, UK
• Vice-President (Publications), Prof Qing Cao, Durham University, UK
• Vice-President (Asian engagement), Prof Shigeto Sonoda, University of Tokyo, Japan
• Vice-President (European engagement), Prof Carsten Herrmann-Pillath, Erfurt University, Germany
• Secretary (UK): Dr Yan Wu, Swansea University, UK
• Secretary (China): Prof. LI Boyi, Nanjing University of Finance and Economics, China
• The administrative team consists of the Legal Advisor, Events Officer, Administrative Manager, Project Manager, and Operations Manager.
• Founding and Past Honorary President (2013–2021): Prof. Martin Albrow FAcSS.
• Founding and Past Chinese President (2013–2017): Prof.  ZHANG Letian.

Global China Academy Fellowship

Types of fellowship

• Founding Fellows and Life Fellows were granted by Global China Academy’s founding Honorary Presidents (UK and China), Presidents (UK and China), and the Board of Trustees at the founding of the Global China Academy in 2021.
• Full Fellows are distinguished scholars, academics and professionals whose expertise and knowledge provide GCA with access to the best possible advice and guidance. They also contribute to the publications of Global Century Press and the Global China Dialogue series of forums.
• Associate Fellows are typically early to mid-career scholars, academics and professionals who have demonstrated potential in their field but may not yet have the extensive accomplishments or tenure of a Full Fellow. They often collaborate on research projects, contribute to publications and may participate in dialogues or forums.
• Institutional Fellows are organizations that share our academic and social missions and support the work of Global China Academy, Global Century Press and the Global China Dialogue series forums.

Eligibility criteria
Full Fellowship

• Has made a significant contribution to advancing the understanding or promotion of studies on China and the Chinese with global or comparative perspectives in the social sciences and humanities.
• Has an established track record of participating in transcultural initiatives, fostering dialogue and engaging with the governance of global society.
• Has shown leadership, innovation and influence in the above-named fields.
• Has clearly demonstrated ethical and moral integrity that aligns with the values of the GCA.

Associate Fellowship

• Aged 21 or over, and based in the UK or overseas.
• Has demonstrated an interest in the understanding or promotion of studies on China and the Chinese with global or comparative perspectives in the social sciences and humanities through research, teaching, training, professional work, publications or other similar work.
• Has demonstrated potential in their field, although they may not yet have attained extensive accomplishments and hence are not ready for Full Fellowship.

Institutional Fellowship

• The institution shares Global China Academy’s academic and social missions.
• The institution supports the work of Global China Academy, Global Century Press and the Global China Dialogues.

How to Apply

Before submitting a proposal please download the following information from the webpage https://globalchinaacademy.org/fellow-ship-nominations:

• Guidance for Nomination
• Nomination form
• Diversity Monitoring form

More Information
Please visit www.globalchinaacademy.org/gca-fellowship for more information:

• Fellowship Lists
• Fellowship Benefits and Obligations (English and Chinese)
• Fellowship Subscriptions
• Support us

Global China Dialogue and Other events

About the Global China dialogues
The annual Global China Dialogue (GCD) forum is a core event held by Global China Academy in collaboration with various organisations. The GCD is a high-end forum that focuses on ‘transculturality’ and social creativity. Our aim is to enhance public understanding of current global affairs and common interests. We do this via public dialogue and discussion between Chinese and non-Chinese academics, political and business leaders, experts, professionals, practitioners and interested laypeople. Our approach is interdisciplinary and comparative.

Based on GCDs rules of ‘civilized dialogue’, we encourage both sides to listen to the other, understand cultural differences, respect local customs, accept different perspectives and acknowledge the common humanity. In particular, it explores new global governance, encompassing national governments, international organizations, multinational companies, NGOs and citizens, with a mission to build a harmonious, symbiosis-based human community of a shared future.
Past and future dialogues as are follows:

• 2025 GCD X: Governance for Global Education
• 2024 GCD IX: Global Governance for AI
• 2023 GCD VIII: Governance for Global Health
• 2021 GCD VII: Reforming Global Governance
• 2019 GCD VI: Governance for World Peace
• 2018 GCD V: Governance for Global Justice
• 2017 GCD IV: The Belt and Road (B&R) – Transcultural Cooperation for Shared Goals
• 2016 GCD III: Sustainability and Global Governance for Climate Change
• 2015 GCD II: Transculturality and New Global Governance
• 2014 GCD I: The Experience of China’s Modernization from a Comparative Perspective

Other events

Global China Academy organizes and participates in activities relating to China in comparative perspective and social sciences and humanities studies on China, and in activities of a different nature that chime with its academic and social missions.

• 2020 A Symposium on China’s Development Path in the New Era from Multiple Perspectives
• 2019 Global China Media Seminar series (2016–19, UK)
• 2018 Academic Publishing and Knowledge Service Conference
• 2018 Digital Interconnection and Intelligent Manufacturing: Social Change and Cultural Transformation in Global Society
• 2017 Chinese for Social Science (CSS) Workshop
• 2017 Globalization of Chinese Social Sciences Symposium
• 2017 Global China Media in Comparative Perspective Symposium
• 2017 Forum Series on Transcultural Cooperation and New Methodologies for Social Sciences
• 2016 Corpus Approaches to Chinese Social Science (CACSS) Workshop
• 2014 A symposium on China-British Cultural Exchange: Strategic Cooperation and Practical Implementation
• 2013 Max Weber and China conference
• 2013 How do Migrants from the BRICS Countries Participate in Shaping the Global Society?

Global Century Press

About Global Century Press
Founded in 2014, Global Century Press (GCP, UK Company No.: 08892970) is the first independent publisher dedicated to publishing academic and popular books and journals bilingually in the social sciences and humanities, with a focus on China from global and comparative perspectives. 

GCP publishes a range of publications, from academic journals, edit ed volumes, selected conference papers and theme-based articles, to research monographs, book series, teaching and learning materials on Chinese for social sciences and reference books, printed mostly in colour. Works are published in various forms, such as print, electronic versions, video, audio, on the internet and the mobile internet. A subsidiary company of the Global China Academy, GCP’s bilingual publications serve the purposes of disseminating related academic research, knowledge transfer and public education globally.

Open access journals and books

Under its open access model, GCP makes 80 percent of its journal and book content freely available to the public, promoting academic exchange and knowledge sharing. This means that readers can freely access and download certain articles or portions of the journal’s content, without any payment or subscription required. At the same time, GCP also offers a subscription model, providing readers who need it with wider access and services. Through subscription, readers can gain access to the full content of the journal, special features or additional resources, as well as other benefits exclusive to subscribers. 

House Style Guide

GCP House Style Guide can be downloaded in our website. It is designed to take our contributors’ work from initial manuscript to final publication with a minimum of fuss. Our style broadly follows APA 7th edition but has evolved over time through our growing experience of dual language editing and typesetting.

Dual languages

GCP is pioneering a unique approach to integrating English and Chinese in its publications. Its dual language styles and rules have been developed with both English and Chinese academics, graphic designers, editors and proofreaders. GCP applies this house style to all journals and books. GCP has DOI authorization. Any single article with a DOI number. Additional dual language information is displayed at the end of each book, a feature unique to GCP. Additional dual language information is displayed at the end of each book, a feature unique to GCP.

Publisher’s Professional Team

• President: Ingrid Cranfield 
• Editor-in-Chief: Xiangqun Chang 
• Professional Team consists of Academic Advisor, Senior Associate Editor, Editors, Proofreaders, Translators, Graphic Designers, Typesetters, Librarian, Website Engineers, etc.

Publication events

Please visit GCP website for publication-related events： https://globalcenturypress.com/events.

Journals

Global Century Press (GCP) publishes three cutting edge academic journals. They are Journal of China in Global and Comparative Perspectives (English and Chinese editions), Journal of Chinese for Social Science (Chinese edition), and Journal of Corpus Approaches to Chinese Social Science (Chinese and English editions). GCP also publishes the ‘Global China Dialogue Proceeding’ series in English and Chinese editions.

1. Journal of China in Global and Comparative Perspectives (JCGCP). CGCP launched in 2015 (annually), publishes original multidisciplinary and interdisciplinary comparative research on China on a range of topics in the social and human sciences. Beyond purely academic content it appeals to policymakers and general readers interested in China. Its aim is to bring out the best in scholarship, transcending traditional academic boundaries in an innovative manner.
2. Journal of Chinese for social science (JCSS). JCSS formally launched in 2021 (biennially), Formally launched in 2021, JCSS scrutinizes the utilization of the Chinese language in academic contexts, emphasizing the crucial role of precise translation and the issues arising from cross-lingual research in Chinese social sciences. It minimizes risks related to translation in cross-cultural research, and enhances dialogue among various languages, cultures, and communities. JCSS’s commitment to accurate translation forms the backbone of effective intercultural communication, ensuring contextual clarity and contributing to the global exchange of social science knowledge and ideas.
3. Journal of Corpus Approaches to Chinese Social Sciences (JCAC SS) launched in 2019 (annually in Chinese and English alternatively), is guided by the founding Director of the ESRC Centre for Corpus Approaches to Social Sciences at Lancaster University, Professor Tony McEnery, and supported by colleagues both domestically and abroad. It introduces innovative corpus methods to the Chinese social sciences field. It addresses challenges in this domain, offers a platform for academic exchange, and publishes pertinent research in the context of big data and the complexities of the global digital age.
4. Global China dialogue Proceedings. The Global China Dialogue forums aim to enhance the understanding of current global affairs and common interests through public dialogue and discussion, using interdisciplinary and comparative perspectives. Each issue of the Global China Dialogue Proceedings includes information on the chairs and speakers, topics and abstracts, and content of speeches and Q&A sessions. It also includes photos of the panels, participants, discussions, and networking. It is hoped that this combination of images and text can preserve the dynamic dialogue for interested readers whether or not they participated in the forums.

Book sciences

GCP publishes eight book series on specific themes. They are: 

1. Chinese Concepts aims to infuse Western social science concepts with uniquely Chinese elements. By revisiting terms such as ‘bao’ (reciprocation), ‘mianzi’ (face), and ‘guanxi’ (reciprocity or deferential relationship), the series enhances the world’s knowledge system by incorporating diverse cultural insights into traditional social science disciplines.
2. Chinese Discourse covers discourse studies around Chinese history, culture, current affairs, language and people. It advocates an interdisciplinary, multi-perspective, multi-method knowledge merged with Chinese culture and possessing a global outlook, which bridges the gap between China and the rest of the world and opens a window for the outside world to understand China.
3. Understanding China and the World was inspired by a significant 2010 event, ‘Understanding China, Engaging with Chinese People’, commemorating the centenary of renowned sociologist Fei Xiaotong’s birth. The series delves into comprehensive understanding and rational interpretations of China and the world, echoing the multi-dimensional insights from the event.
4. China and Chinese in Comparative Perspectives expands the aims of Journal of China in Global and Comparative Perspectives to include Chinese ways of thinking, Chinese people, civilization, and culture, and contrasts between China and elsewhere, Chinese people and non-Chinese people, Chinese perspectives of the world, and non-Chinese perspectives of China globally.
5. Globalization of Chinese Social Sciences aims to globally promote prominent Chinese social scientific works and a century’s efforts by social scientists both inside and outside China.
6. Transcultural Experiences with ‘Three Eyes’ acts as a bridge in the areas of cross-border cultural communication and mutual understanding. Authors examine their understanding of Chinese culture, non-Chinese cultures, and their specialties and sectors as professionals and practitioners. This ‘triple perspective’ describes and explains the collision and confluence between different cultures and notions they experience in their everyday lives and work in China and abroad.
7. China Urbanization studies explores the delay in people’s urbanization in China, highlighting the disparity between migrant workers and urban residents. It underscores China’s commitment to addressing these issues with sustainable, people-oriented policies.
8. Cutting Edge and Frontiers provides a platform for readers to explore and understand the forefront of research and development across various fields, offering insights into the most advanced social scientific topics globally.

• Click here to view Chinese version. 
• Click here to download the A4 portrait brochure
• Click here to download the A5 landscape brochure.
• Click here to visit the GCA news section.